Brands often struggle to balance awareness with conversion. Whether launching a film, growing an e-commerce brand, or scaling a subscription platform, the challenge is the same: how do you spend ad dollars efficiently while building long-term audience engagement?

One of the most rewarding campaigns I’ve led was the digital release of Jump Shot: The Kenny Sailors Story. This inspiring basketball documentary tells the story of Kenny Sailors, the man credited with inventing the modern jump shot. The film was Executive Produced by Stephen Curry and featured interviews with legends like Kevin Durant and Dirk Nowitzki.

Scaling a creator account is not about one growth hack or a single viral moment. It is about building an ecosystem where every piece of content has a purpose, from deepening community connection to driving measurable revenue. When you get that right, the numbers become more than vanity metrics. They become the foundation for long-term success.

It all begins with an idea.From Lil Wayne and Nicki Minaj to the Young Money brand, I helped shape how these artists showed up online, grew their fanbases, and turned social platforms into global marketing engines.